Switch Estimated To Have Sold More Than 50,000 Units On Launch Day In China

Switch
Nintendo Switch Standard Model

Update Thu 12th Dec, 2019 02:01 GMT: Following on from last week’s Switch pre-order data for China, Niko Partners now estimates “more than 50,000” Nintendo Switch Console (Tencent China Version) were sold to consumers in the country on launch day. This data comes from online retailers and Niko’s own market model.

Online retailer JD.com revealed it sold more than 20,000 units via its website, with 47% of buyers aged between 16-25. TMall reportedly sold around 10,000 units before 10am, and 75% of its buyers were under the age of 30. The Switch is now on-track to reach Niko’s initial forecast of 100,000 units sold in China before the end of this year, and the system is expected to replace the PlayStation 4 in China by 2022 (covering both legal and grey market sales).

Earlier this week, Nintendo shares reached a 19 month high following the launch of the Switch in mainland China.


Fri 6th Dec, 2019 02:00 GMT: Earlier this week, Nintendo and its partner Tencent announced the Switch would launch in mainland China next week on 10th December. Now, one of the biggest e-commerce sites in China – JD.com – has revealed how many consoles were pre-ordered not long after this announcement.

According to the data shared by JD (via Chinese Nintendo), the figure is more than 50,000 units. The Switch with blue / red neon Joy-Con has 27,631 pre-orders and the grey unit is out in front with 27,735 pre-orders so far (thanks, Gameonze).

Niko Partners added to this – noting how 80,000 people in China had “expressed interest” in pre-ordering the Switch across JD.com and TMall.

Prior to the launch date reveal for the Switch in China, Tencent officials said they didn’t believe the system would sell as well in this country as it had in other markets. Nintendo’s President Shuntaro Furukawa also made similar comments in recent times, stating how Nintendo did not expect the Chinese launch to have a “significant impact” on this year’s business results.

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